Memory

Nine out of ten people feel that they have a bad memory. They experience this every day: names, numbers, grocery lists and appointments quickly fade from their recollection. But in reality, our memory isn't that bad: we use it billions times a day! The problem is that our modern society demands that we retain more and more abstract information. But even after thousands of years of evolution, our brain isn't designed to retain symbolic information and has a preference for vivid, synesthetic memories. A holiday reminiscence is literally 'more pleasing to the brain' than a 10-digit phone number and therefore easier to recall. 

Fortunately there is way to bypass this filtering; the most common is repetition through rote learning. But did you know that memory techniques were elevated to an artform in ancient Greece? The systematic approach to memory is known as 'mnemonica' or 'mnemonics'. Practitioners of mnemonics learn to cleverly and systematically encode information to ensure long-term retention and lightning fast retrieval of memories.

In his presentations, Malchat playfully teaches spectators the basics of mnemonics and demonstrates to power of his own memory system. For some corporate clients, Malchat teaches bespoke memory courses.